Lon was notified that his newest invention, Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the United States Patent and Trademark Office as patent pending.  When approved, this patent will be Lon’s fourth U.S. Patent.

The Fusion Marketing Bible (FUSE!) – IT’S WHAT’S NEXT!Traditional Marketing + Digital Marketing + Social Media Marketing = Fusion MarketingIf you are still calling yourself a “Social Media Expert” then you’re announcing to the world that you have been left behind.  If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools.  Social media is an amazing marketing tool set that’s been for the past 5+ years, take it from me, I wrote the book on it!  If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind.  More…

Lon recently performed a five-part webinar series for SCORE, the small business government mentoring agency out of Washington, D.C. and at each webinar, and topped out at nearly 2,000 participants.  This is the largest single webinar attendee count that Lon has had to date!

Lon’s internationally best selling book, The Social Media Bible published by John Wiley & Sons, is now in it’s Third Edition is now available!The book is new, improved, and streamlined with a QR Barcode to a video introduction at the start of every chapter where I tell you what’s important in that chapter and even some tips that are in the text!I have eliminated the Second Part Guide as most everyone either knows the companies by now or knows how to Google them.  I did this to make room for more content about apps, mobile marketing, Facebook, and a lot more.  I also added international social media success stories in every chapter.

Lon signed two new book deals with Publishers John Wiley & Sons and McGraw Hill Publishing in one day.  An agreements was signed with John Wiley for the Third Edition of Lon’s International Best Seller “The Social Media Bible” now available worldwide in English, Spanish, Korean, and Chinese. Don’t worry about buying the current version, the Third Edition will not be out until summer of 2012.   More…

Lon has been traveling speaking and promoting his two newest books; “The Social Media Bible, Third Edition” and “FUSE!, Fusion Media Marketing” throughout New England, the southwest and Lon is heading off for Holland.  Lon has been asked to tour the universities of the Netherlands and present his thoughts on Social Media, his newest concept; Fusion Media Marketing, and the future of the social enterprise.

Lon was interviewed by three great news agencies in the same week!  Money Magazine wanted to know how the combination of social media and Facebook would help small businesses.  Fox Business News wanted Lon to explain the best practices for university students with “What College Freshmen and Seniors Need to Know About Social Networking”.  And, Entrepreneur Magazine asked Lon how Entrepreneurs can use social media to grow their businesses!Be sure to check our Money Magazine’s November editions and Fox Business News web site now!Fox Business News Article

Lon’s partnership with SCORE, Service Core Of Retired Executives out of Washington, D.C. resulted in Lon presenting a five webinar series on traditionionl media, social media, digital media and his newest book TraDigital Media, and generated more than 1,900 registrations for his most recent webinar!

OMG! The Social Media Bible is now available in China!  I just got my copy from Beijing!WOW!  An 800+ page book on social media being distributed in China!  I’m sure this is going to be worth a few blogs!  I’ll Keep you posted!This now makes The Social Media Bible published in five different languages!  Way cool!(I hope I translated the title above correctly?!)

I love performing seminars all over the country.  I do 1/2 day seminars, full day seminars and even 2 day seminars on Social Media Marketing, Email Marketing, Internet Marketing, Creative Thinking, and Innovation.  I also love social media, especially Twitter.  So I thought…What if I combined the two?  What if I took all the great content I had from my social media seminars and sent them out as a continuous stream of tweets?  So I did!Read More…