Lon announced, he my have discovered what he believes to be evidence linking the reoccurring weather event known as El Nino and the sinking of the R.M.S. Titanic, on April 14, 1912, which resulted in the loss of more than 1,500 lives. The two biggest phenomenon of the 1997/1998 winter season collided today in what can be described as astonishing, El Nino and the Titanic.  The 1998 El Nino, which recently has been associated with severe storms and damage along the west coast of the United States and Mexico has been blamed for everything from beach erosion, to power outages,from disruption in telecommunications to air traffic delays, now has an additional legacy, the sinking of the Titanic….Lon’s book, “Gratuitous Serendipity”...

Here’s Lon’s story of how he particiated in a 10,000 year old Navaho sweat. As I backed my blazer from my driveway, it was still very dark. It was pre-dawn. I noticed that the air was cool with dew. I felt the moisture on my skin. I realized how unusual this was for the southwest. It was obvious that the summer months have waned and the cooler, more pleasant months of winter were close at hand.  I ventured out into that pre-dawn. night, as I calculated my journey from the Phoenix area to the heart of northern Arizona’s Navajo Nation’s reservation, or the Res as it is often referred to in the southwest. This journey was one that would encompass several hundred miles and place me in the the Res around 10:00 AM, if I hurried. ...

Lon Safkohas been selected to join the CEO Panel of USA Today, Washington, D.C. FOR IMMEDIATE RELEASEJune 12, 2009 – Based on Lon’s leadership in the development of cutting-edge Technology And Internet Marketing, Lon Safko, CEO of Innovative Thinking, and author of the Best Selling Book “The Social Media Bible” published by John Wiley & Sons, has been asked to participate in The USA Today Chief Executive Officer Panel, a high-profile advisory group of leading CEO’s throughout the nation.  These Top CEO’s are consulted in the development of content of feature stories scheduled to appear in the Money Section of USA Today.Read More…

The Fusion Marketing Bible (FUSE!) – IT’S WHAT’S NEXT! Traditional Marketing + Digital Marketing + Social Media Marketing = Fusion Marketing If you are still calling yourself a “Social Media Expert” then you’re announcing to the world that you have been left behind.  If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools.  Social media is an amazing marketing tool set that’s been for the past 5+ years, take it from me, I wrote the book on it!  If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind. The Fusion Marketing Bible, published by publishing giant, McGraw Hill is the next step that brings our 6,000 years of traditional...

Lon signed two new book deals with Publishers John Wiley & Sons and McGraw Hill Publishing in one day.  An agreements was signed with John Wiley for the Third Edition of Lon’s International Best Seller “The Social Media Bible” now available worldwide in English, Spanish, Korean, and Chinese. Don’t worry about buying the current version, the Third Edition will not be out until summer of 2012. Lon also signed an agreement with McGraw Hill for his newest best selling book “The Fusion Marketing Marketing”! Here’s a little about a totally new marketing concept – Fusion Marketing!Fusion Marketing is a fusion of Traditional Media, Digital Media, Social Media… TraDigital Media Marketing.  If...