Chris Pirillo, Geek & Technology Enthusiast – Chris Pirillo In this podcast Lon Safko speaks with Chris Pirillo, Geek & Technology Enthusiast and Building Community.  Chris shares his ideas on how to best relate to your community using sincerity, passion, and a knowledge of your subject.  Be a “SMB”, Subject Matter Expert!  And oh yeah, make it entertaining! Chris also shares his thoughts on successful strategic advertising partnering.In this 37 minute interview Chris tells us about his new gig as the tech expert on CNN.com and how he became the number one user on uStream, recorded more than 1,000 videos this year alone, generated more than a 1/2 million page views in the fist seven days of launching his web community, and became the...

Marc Canter, CEO of Broadband Mechanics In this podcast Lon Safko interviews Marc Cantor, founder and CEO of Broadband Mechanics and The People Aggregator and previous founder of MacroMind / Macromedia developers of FLASH and other web enhancing products.This is a 21 minute interview where Marc shares many of his insights on how the future of social media and balance of power between the Fortune 500’s such as Google, Yahoo!, FaceBook, MySpace and us, the individual.  Listen to Marc’s fascinating vision of how the Internet and social media will evolve.  Learn how this will affect each of us. (more…)

Benj Arriola 2007 SEO World Champion Benj Arriola – SEO/SEM Expert In this podcast Lon Safko speaks with Benj Arriola, SEO Engineer for BusinessOnLine, who won the 2007 SEO World Champion award organized by the Swedish SEO corporation GetUpdated.In this 34 minute interview Benj talks about the secrets of Search Engine Optimization, what to do and what not to do, and he emphasizes that above all, “Content still is king!”   (more…)

Amanda Vega, CEO, Amanda Vega Consulting In this podcast Lon Safko speaks with Amanda Vega, CEO of Amanda Vega Consulting about Comment Marketing.  Amanda is an original.  She’s original in the way she looks at social media and is one of the very first bloggers ever.  Amanda has been blogging for more than 17 years, as her first job was a Chat Moderator for AOL as their 22nd employee.In this 35 minute interview Amanda talks about the global perspective of using social media.  Amanda shares some valuable insights on how social media is creating a “business shift” and requires the commitment by companies to be truly successful. (more…)