John Arnold, Author of Email Marketing For Dummies – johnarnold.com In this podcast Lon Safko speaks with John Arnold, the author of Email Marketing For Dummies, published by John Wiley & Sons, about social media and the power of Email Marketing.  John explained how good content and customer trust is what makes for an effective email campaign.  John also shares some tips and techniques on how to get your email delivered to your customers and how to get them to convert once you do. In this 17 minute interview John describes how one email marketer, who started with only an idea about building a business around meals for working families too busy to cook, and in her own kitchen,  has grown her business to 30 Chicago locations.  The key to her...

Jody Gnant, Singer, Songwriter, Social Media Mavin jodygnant.com In this podcast Lon Safko speaks with Jody Gnant about what it was like to participate in her 9 month long continuous livecast, her participation in the One Red Paper Clip, and about her extraordinary music. In this 42 minute interview Jody explains that in spite of the difficulty of broadcasting her life 24 hours a day, seven days a week for 3/4 of a year, how her livecast touched and change people’s lives, and how it change hers forever.  Jody also explains how she was part of an incredible journey of cyber-trading from one single red paper clip up to house.  Jody also shares her passion for her music. (more…)

Rishi Chandra, Product Manager For Google Enterprise – Google Apps In this podcast Lon Safko speaks with Rishi Chandra the Product Manager for Google Enterprise.  Rishi discusses how the power of “Cloud” computing allows anyone, from an entrepreneur to a Fortune 500 Company, access to all of the Google Applications and data in real time, password protected, anywhere in the world 24/7, and for free!In this 27 minute interview Rishi describes how Google has created a suite of products that are continuously updated by Google and no longer need to reside in your desktop and laptop computers. Everything from word processing, spreadsheets, presentations, and email can be combined in Google Sites and collaborated on just by having access to a browser...

Gretchen Howard, Director, Online Sales & Operations for Google AdWords In this podcast Lon Safko speaks with Gretchen Howard, Director, Of Online Sales & Operations For Google AdWords and she describe how easy and cost effective it is for the small, medium, and large companies to advertise side-by-side.  No longer do you have to have huge budgets to compete with the Fortune 500’s; all you need is Google AdWords.  Gretchen explained how you can set up an account and start your extremely targeted campaign with no effort and a limited budget.In this 17 minute interview Gretchen describes how Google works to protect their advertisers from click fraud and makes the entire experience a safe and profitable one.  There are many insights that...

Bill Jula, Founder & CEO Of Fast Pitch – Business Networking In this podcast Lon Safko speaks with Bill Jula the Founder & CEO of Fast Pitch a social networking site for your company.  Bill explained how although this is a social network site, it actually compliments other networking sites because it focuses on the business more than the individual.In this 30 minute interview Bill describes the value of Fast Pitch because of its members and its incredibly robust features such as; blog and press release syndication, classifieds, events, and two way streaming video virtual trade shows. (more…)

Evo Terra, CoAuthor “Podcasting For Dummies” Listen to the podcast interview with Lon Safko and Evo Terra, coauthor of “Podcasting For Dummies”, published by John Wiley & Sons.This is a 20 minute interview where Evo shares many of his tactics, tools, and strategies on how to create award winning podcasts that can add to your bottom line. (more…)

Michael Naef Founder & CEO Of Doodle.com In this podcast Lon Safko speaks with Myke Naef the Founder & CEO of Doodle.com a social media scheduling web site live from Zurich, Switzerland.  Myke explained how he came up with the idea out of a need he had for a good, clean, easy to use scheduling web site so he and his colleagues could schedule a meeting or conference call. In this 17 minute interview Myke describes the international appeal of Doodle.com and how users and programmers from around the world have translated this web site into dozens of languages and how he has built this site to more than 2,000,000 users world wide. (more…)

Adam Broitman, Director of Strategy and Ringleader for Crayon Marketing In this podcast Lon Safko speaks with Adam Broitman, Director Of Strategy and Ringleader for Crayon Marketing where Adam discusses the importance of open source hardware, software, and platforms.  Adam also explains how mobile marketing is becoming more than just a WAP (Wireless Application Protocol) page, and how the mobile telephone has become our “Remote Control For Life”.In this 39 minute interview Adam speaks about the power of mobile technology and about the new Google Android Cellphone.  Adam also shares his views on what Verizon is calling their “4G’ or “4th Generation” of cell phone technology and the prevalence and success of the “Freemium” business model and how...

Eric Groves, Senior VP, Worldwide Strategy & Market Development for Constant Contact In this podcast Lon Safko speaks with Senior Vice President, Eric Groves about how successful email marketing can keep you in touch with your customers.  Eric shares his experiences with email marketing and how it should be done… with integrity.In this 32 minute interview Eric discusses the CAN SPAM ACT, how to get through the SPAM Filters, how to get your email read, and even a few success stories from several of their more than 200,000 clients.  Eric shares his thoughts on best practices in email marketing.  So, take a listen to hear some incredible insights from Eric. (more…)

John Blossom, Founder and Author of Content Nation In this podcast Lon Safko speaks with John Blossom, Founder of Content Nation and author of his book by the same name published by John Wiley & Sons. In this interview John explains why he web site and book are called “Content Nation”.  John explains that with 50,000,000 people blogging on a specific subject all in a trusted network with similar interests, that one blog population exceed the total population of many countries in the world.In this 38 minute interview John shares his enthusiasm for social media and the “democratizing of publishing”, where every person on the planet can communicate his or her thoughts for everyone else to see and comment on. (more…)