Lon’s bestselling book, The Fusion Marketing Bible, which hit #3 on Amazon, sold out of the SXSW (South By Southwest) bookstore during this year’s event as reported by publisher, McGraw Hill. SXSW is annual music, film, and interactive conference and festival held in Austin, Texas that includes bands, films, and the most innovative marketing presentations of any event worldwide. It was estimated that SXSW exceeded 25,000 attendees this year!
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