Presentations

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LON’S LATEST PRESENTATION! FUSION MARKETING – 2020 MARKETING
Fusing Traditional Media, Social Media, Digital Media into… TraDigital Media!
If you are still calling yourself a ‘Social Media Expert’ then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools. Social media is an amazing marketing tool set that’s been for the past 10+ years, take it from me, I wrote the book on it!

If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind. Fusion Media Marketing is the next step that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media and fully integrates them into one seamless tool set that will accomplish every goal you set! Fusion Media Marketing isn’t just about integration; it’s about a totally new concept of “Interconnecting” all of your traditional and digital tools. Fusion Media Marketing is about looking at all of your tools, campaigns, and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three dimensions. This allows you to look at everything you do in marketing in a completely different way!

Key Takeaways
  • Understand the difference between Traditional, Digital, and Social Media Marketing?
  • When you look at your traditional tools, look at ALL of them.
  • Don't keep doing your marketing by accident, do it on purpose.
  • Learn what you “Cost of Customer Acquisition” is and why it is so important.
  • Discover how you can measure EVERYTHING.
  • Learn how to totally integrate all of your marketing tools into one toolbox.
  • Use The Safko Marketing Wheel to dive deeper into your process.
  • Create a custom marketing plan for the next year, next quarter, or next campaign, by following the Wheel.
  • Identify your key marketing objectives.
  • With only 5 objectives and your custom tools, quickly list more than 100 sound tactics to create your killer custom plan!
Suisse EMEX Zurich 2016 Fusion Marketing
Lon Safko Fractured Media Fusion Marketing
SOCIAL MEDIA & YOU… COMMUNICATING IN A DIGITAL WORLD
You don’t know, what you don’t know…
Based On Lon’s PBS Television Special! Know The effects of Social Media and digital communications has touched everyone. Social Media has changed the way you communicate with your employees, customers, prospects, and with the groups and communities that are being built by others who are like-minded.

Digital Communications has already changed the way we do business in our community, nationally and internationally and has already affected organizations around the globe. Lon can help you understand what people are already saying about you, your organization and your competition, because knowing when, how, and where to respond is critical. Lon will show you how to develop an open dialog between you and your internal and external customers. Make no mistake about Social Media; it’s here whether you resist it or not and it’s more complicated than you think. The faster you embrace this brave new world the faster you and your company will benefit.

Key Takeaways

  • What the term “cyber-surveillance” means?
  • Why participating in the conversations about you and your company is so important?
  • That there are 42 different mobile platforms?
  • Learn what you “Cost of Customer Acquisition” is and why it is so important.
  • How the term “responsive” relates to you web site and email?
  • What NFC, Apple Pay, Google Wallet and Short Codes are?
  • The “Psychology Behind the Technology” and why being restricted to 140 characters on Twitter is a good thing?
  • Why advertising on Facebook is better than The New York Times?
  • The power of LinkedIn for business?
  • How the 2nd B in B2B is still a C?
PBS Television Special Segment
INNOVATIVE THINKING – THE PROCESS
You Can And Will Become More Innovative
Ever wonder why some people are more innovative and spontaneous others in creating new ideas? Lon is a proven innovator who shares his copyrighted method of innovation, The 5-W’s of Innovation, which uncovers the secrets necessary to help you think more innovatively and creatively every time to consistently solve your toughest problems.
Innovation leads to competitive advantage, costs savings, and a greater bottom line for you and your organization. Lon will also share his Twenty Truths of Innovation and what it takes to be an entrepreneur, intrapreneur, and innovator. Innovative thinking creates new products and services, new ways to sell existing products and services into new markets, and ultimately gives you that competitive edge that results in an increase in your performance. Lon Safko is a proven Innovative Thinker with 18 of his inventions in the Smithsonian Institution’s permanent collection along with more than 30,000 corporate documents in the Lemelson Center For Innovation in Washington, D.C. Lon also has 14 of his inventions in the collection of the Computer History Museum in Mountainview, California. His inventions include everything from the first CAD (Computer Aided Design), to V-E-Tailing (Virtual Electronic Retailing), to Three-Dimensional Internet Advertising (3DGTA), to the ‘First Computer To Save A Human Life’!

Key Takeaways

  • Learn why it’s important to find solutions OUTSIDE of your industry.
  • See how NOT to impose rules and restrictions that aren’t there.
  • Discover the technique to fully identify the problem or idea.
  • Learn how to allow your sub-conscience to communicate your great ideas to you conscience.
  • See dozens of practical examples of innovation and how they were solved.
  • Learn why you are no longer as creative as a 5 year old.
  • Take an easy test to see how creative you really are.
  • Discover how your mind is your worst enemy.
  • Learn the 3 simple steps to becoming more creative.
  • How answering 5 simple questions lead to a $1m idea and 3 U.S. Patents.
Lon Safko Speaks On Innovative Thinking